Transformative technology to help you navigate these changing times
Seasons change. Fashion and fads change. Customer buying habits change. Retailers have always found a way to evolve and adapt. The industry was busy dealing with one of the most disruptive micro-economic forces to face retailers in recent times - the shift to digital. And then a global pandemic comes along to really shake things up and place even more focus on implementing the right omnichannel strategy, reduce shrinkage, increase cost optimisation, enhance security, and of course maximise the customer experience.
Whisper it quietly, but technology is constantly evolving too and is already playing a crucial role in helping retailers navigate whatever challenges are thrown at the industry. And you know, technology might just be the new black!
Proud to serve some of the world’s largest retailers
Computacenter has a long and established presence in the retail sector. We work with many leading retail brands to leverage technology to deliver innovative new retail experiences, both online and in-store. As a VAR with the largest service capability and the best international capability in the world, we have an extensive track record of helping our retail customers achieve commercial optimisations, and comprehensive services that can support their technology purchasing requirements.
In these exceptionally challenging times, we have developed a suite of six retail-specific technology solutions that we believe will not just help you survive in the short-term, but evolve and thrive in the long-term.
1. Captivate the consumer in-store to boost sales
As retailers adopt omnichannel strategies, Computacenter can help drive the in-store consumer experience with a range of technologies and support services to help you win the battle of the high street.
Whether a user of technology, or a consumer, at Computacenter we always put people at the heart of our approach. For the in-store retail environment, the journey starts before the customer enters the store. From engaging and enticing digital signage, to interactive in-store tech and the point of sale experience; we can provide advice, sourcing, installation and support for in-store technology, encompassing:
- Virtual advisors
- Digital signage
- Smart shelf labelling
- Self-service returns solutions
- Augmented and virtual reality
- Mobile technology
- Customer journey solutions
- EPOS solutions
- Secure lockers
- Store security
2. Equip staff and shop floor with the latest tech to provide an unbeatable customer experience
A high street presence is still key in many retailer’s strategy and can provide a differentiated experience to drive positive customer engagement. In order to achieve this, it is critical that customer-facing staff are equipped with technology that enables them to support and service customers effectively, removing friction from the in-store experience.
We apply our people-centric approach in order to effectively enable retail staff with the technology needed both to enhance their engagement and productivity, as well as providing the experiences that consumers now demand from in-store staff. We advise, source, install and support employee technology including:
- Concierge / assistant devices
- Mobile, laptop, tablet, desktop and multi-functional devices
- Mobile point of sale
- Virtual desktops
- Wearable cameras
- Barcode scanners
3. Fight back against cybercrime with the latest security solutions and protect your business and your customers
As cybercrime progresses at an incredibly fast pace, criminals are using increasingly sophisticated techniques and technology to expose weaknesses in e-commerce platforms and in user behaviour in ways that are highly effective and damaging
Retailers need to enhance the protection of their core, and web-facing, infrastructure, which can be subject to large scale and co-ordinated attacks, as well as ensuring their consumers are protected and aware of the risks that online retail can pose. We have a range of technology solutions that can be used by retailers to fight back including:
- Identity & Access Management
- Privileged Access Management
- Endpoint security
- Network monitoring
- Platform hardening
- Penetration testing
- Security Information and Event Management (SIEM)
- User training and support
4. Protect margins, reduce stock loss and enhance customer convenience by managing in-store shrinkage
Shrinkage is a significant issue affecting all types of retailers. Aside from the financial impact in terms of stock loss – over £4.8bn of revenue was lost to retailers in 2019 due to crime – shrinkage generates additional costs from monitoring, managing and resolving security issues. From lost management time through to IT systems, each incident investigated can cost thousands.
We understand the issues in trying to prevent losses and maximising security. We can advise, source, install and support employee technology including:
- CCTV and surveillance systems
- Body worn camera systems
- Mobile communication devices
- RFID and security tracking
- Facial recognition software
- Secure lockers
5. Sourcing solutions to optimise your supply chain, address margin squeeze and keep costs low to compete effectively and gain customer loyalty
Effective sourcing sits at the heart of an effective retail strategy, however retail procurement functions are often over-worked and under resourced. As squeezed product margins and consumer confidence continue to dampen the market, it is critical that the procurement function supports the business as best as it can.
Computacenter works in partnership with customer procurement teams and provides support on all aspects of technology procurement including:
- Procurement process support
- Business case and TCO services
- Component benchmarking
- Software services
- Maintenance and renewal
- Aggregation services
6. Stay one step ahead of changing market dynamics, consumer buying behaviour, and your competition with store-in-a-box
As retailers evolve their offerings in line with the shift to digital, the use case for the physical store is also evolving. Whether these changes are in line with what is increasingly known as ‘retailtainment’, or in adapting the stores to provide new services such as Click & Collect and returns to support their online experience, the store remains a key part of the customer journey.
The ability to stand up, change, or decommission physical locations quickly and efficiently with cost certainty is crucial to support the speed of change required. Computacenter’s Store-in-a-Box offering helps retailers deploy, implement and manage their technology solutions to support their retail operations and includes:
- Core infrastructure
- Colleague technology
- POS technology
- Packaged solutions for bespoke requirements
- Lifecycle and circular services
- Value-added and managed services
- User support services
- Financial and commercial services